Podcasting 101: How To Get Your First Show Off The Ground, Even If You’re A Total Beginner

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I’m so glad you’re thinking about starting a podcast! After dreaming about podcasting for years, I finally launched my first show, The Home Hour, back in 2012, and just a few months ago started up a small lifestyle podcast network, Life Listened. It’s been a fantastic experience, widening my audience reach and connecting me with fabulous, interesting people in my niche and beyond.

We are just seeing the tip of the iceberg with the potential of podcasting, and I truly believe that if you’re getting in now you are very much on the cutting edge: when it comes to growth and possibilities, the sky’s the limit.

While I’ve acquired a fair amount of podcasting experience, there are definitely experts that know a lot more than I do. So while this tutorial is pretty basic, I also link to more knowledgeable sources to help you work through some of the more technical nuts and bolts.

Remember, a podcast takes a lot of work to get off the ground, but not nearly as much work to maintain. If you show up consistently and publish, your audience and rating will grow!

I also link to several products below, some of which I use myself and some of which come highly recommended from sources I trust. (Just a note that many of the links below are Amazon Associates links, so I’ll earn a commission if you click and make a purchase.)

I hope you find this tutorial helpful! Please get in touch and let me know when your first podcast episode is live – I’d LOVE to hear it. You can reach me on Twitter @MeaganFrancis or via email at meaganfrancis@gmail.com.

 First Things First: Why Podcast?

  • Greater connection with current audience
  • The opportunity to reach and convert new listeners/readers
  • Ability to cover topics in a new way
  • Potential for new revenue – podcast network ad sales, integrated campaigns
  • Expanding market: ease of listening, in-dash applications make podcasts more accessible
  • Abundant opportunity/low competition in the home/food/family space

Challenges:

  • Educating existing audience about what a podcast is and how/when/why to listen
  • Finding new listeners within podcast ecosystem
  • Getting reviews and ratings
  • Consistency – listeners will lose interest quickly if you are not consistent

Monetization Opportunities:

  • Network advertising
  • Self-served ads
  • Integrated sponsorships
  • Sales and promotion of your own products and services

Equipment You’ll Need:

Microphone: You don’t need to spend a lot of money right away – but it is important to have something besides just your computer mic. Here are some options for when you’re just starting out:

  • Blue Snowflake, about $40 on Amazon. Podcasting guru Pat Flynn recommends this as an inexpensive and serviceable entry point. It’s not pro level, but it’s definitely a great place to get started if you’re on a tight budget.
  • Blue Microphones Yeti USB Microphone Silver Edition, about $110 on Amazon. A very popular, relatively low-budget option. Good quality for the price and easy to use with your existing computer setup.
  • Rode Podcaster USB Dynamic Microphone, about $229 on Amazon. This is the mic I use. It’s very easy to set up and the sound quality is very good for its price point. It most closely mimics a vocal mic, but in USB form which makes it easy to integrate with your computer without the hassle of dealing with XLR, the traditional microphone connector that does not plug directly into a computer. The Rode Podcaster works best with an overhead broadcast boom and shock mount, which you can find at a variety of price points online.

Earbuds or a headset:

No need to get fancy here unless you really want those noise-cancelling earphones – I just use a pair of regular earbuds (my beloved Beats by Dre!) But both you and any guests or co-hosts will need to have some kind of headset or earbuds to reduce the chance of creating feedback between computers.

Software:

If you’ll be doing interviews with people in remote locations, you’ll need software to record, software to edit, and sometimes additional software to move the audio files from one place to another. This is where things can get really complicated. Instead of trying to summarize this in my own words, I’m going to link to two articles here that feature two different methods for recording and editing. They’re both extremely comprehensive and do a better job explaining it all than I could!

  • Skype Garage Band via SoundFlower and LineIn – This is the method I use. It allows for greater control of the end product because we can separate out tracks (so, if the dog barks on our end, we can remove that without affecting my guest track.) However, it’s important to note that I have my extremely detail-oriented and techy husband helping me with the process. If I were doing this all on my own, I would probably choose a simpler, more streamlined method.
  • Skype Audacity This link leads to an extremely comprehensive tutorial on getting started podcasting by Pat Flynn. Video #1 demonstrates Pat’s suggestions for recording and editing. Definitely a must-watch.

Music – Finding music for your intro/outro can be tricky. We’ve had good luck finding songs we like on sites like Vimeo Music Store, then contacting the artist directly to negotiate a price and commercial license. GarageBand and other audio recording software often includes a fairly comprehensive selection of free music to choose from, too. 

Storage – After you record and edit your podcast, you’ll need a place online to store, or host, the audio file. We use Amazon S3. It’s easy to set up, inexpensive, and fast. A note from my husband Jon: when you upload the file make sure to check the box to “Make public.”

Setting Up and Submitting Your Feed – This is a really important and fairly confusing part of the process. The good news is you only have to set up your feed once. I use Blubrry Powerpress, which allows me to publish, syndicate, and submit to iTunes and other podcast applications all in one place. It also collects fairly robust stats. Here’s a link to Blubrrys podcasting tutorial.

Monetizing Your Podcast

As we discussed during the workshop, I consider podcasting a long-term investment in my brand and my audience, and am only now beginning to consider monetizing options. Podcast ad networks work very similar to the way blog ad networks would…except the ad is in audio form. Each network has its own requirements and standards for how they like the ads to appear (some want preroll + midroll, some just ask for one or the other, and some podcasters even put sponsor spots at the end of the podcast.) Some podcast networks want you to work the advertisement into the flow of the podcast “live,” while others will allow pre-recorded ad spots.

Other options:

  • Approach brands you already work with and incorporate podcast ads into a package deal
  • Consider signing up with affiliate networks like Commission Junction or ShareASale. Some options for tracking sales:
  • set up landing page on your site and create custom URL to forward; include affiliate links in the landing page
  • -or- give custom link that directs automatically through your affiliate link
  • -or- give coupon code that allows advertiser to track sales from your show

What options are available to you will depend in large part on how much customizing the affiliate is willing/able to do and what approach you think will work best for your audience.

Don’t forget that your podcast is also an excellent opportunity to make your audience more aware of your blog and any products or services you might offer. So even if you choose not to directly monetize your blog right away, there is definitely the potential to indirectly earn income from it.

Promoting Your Podcast

This is a crucial step: let people know about your podcast! Consistently remind your audience about your show: promote on social media, alert your email list, and post about it on your blog. One standard practice is creating a “show notes” post for each episode, where you not only stream the episode but also pull together resources and links related to your guest or the topic of the show. You can see all my show notes at www.lifelistened.com 

Depending on your audience, you may also have to do some educating so that your potential listeners understand how, why, and when to listen! I actually wrote a post teaching readers exactly how to listen to podcasts (and why they would want to!) You can see it here: http://www.thehappiesthome.com/listen-podcasts-beginners-guide-finding-organizing-listening-favorite-shows/

Just remember that podcasting – both producing your own and listening to other peoples’ – comes with a learning curve. As a podcaster, part of your job is to help your existing audience find and listen to your podcast in a way that works for them. So definitely don’t skimp on the promotion aspect!

You’re ready to start!

No, this guide isn’t 100% comprehensive, but if you’ve read the above you know more than I did when I got my podcast up and running.

 

Here are the steps you need to take now:

 

  • Decide what equipment you want to invest in at first and purchase it.
  • Choose software for recording, editing, and publishing your podcast (I’ve given you two options above under “”)
  • Come up with a format. Will it just be you talking? Will you have a regular co-host or do interviews? If you’ll have other people on the show, figure out who they will be and set up a time to record together.
  • Find music for intros and outros. You can have a canned, prerecorded intro or record the intro live every time. Many podcasters even have professional voice-over artists create fun, catchy intros for them.
  • Record and edit your first episode.
  • Write a show notes post
  • Publish your podcast
  • Promote far and wide
  • Rinse, repeat! Remember, the most successful podcasts publish frequently and consistently. And I’ve found that the more of a habit I make podcasting, the more likely I am to show up again and again, week after week.

 

 

Good luck, break a leg, and dont forget to let me know when your first episode is live!

 

-Meagan

 

Always Over-Deliver? Raise Your Rates.

I have something exciting to announce.

No, it’s not a sale, a discount, or a special deal…in fact, it’s the opposite.

Starting today, I’m charging…more.

For months, I’ve offered a content strategy audit for bloggers and small businesses for $297. As advertised, the deliverable was pretty simple: a 2-3 page analysis of a site’s strengths and weaknesses, with a recommended plan of action. It packed a lot of value, since I put considerable time and thought into analyzing sites and creating the plan – but it was also a fair rate for what I promised to deliver.

Here’s the rub, though.

I always delivered more than I promised.

Typically, my clients are other small business owners and bloggers, people whose heart is in their writing and for whom a solid content strategy makes a big, noticeable, immediately-game-changing difference.

When I read their responses to my initial client questionnaire, I’m immediately invested. I want to help…really help. So without fail, that “2-3” page analysis has turned into 4, or 5, or 6+ pages. The email follow-up became a “quick” phone call that always stretched on longer than I anticipated. I often continue to follow up by email weeks and months later to see if they have any more questions.

Yes, I can pass some of the research and admin off to an assistant, but when it comes to the actual client connection, I don’t want to delegate. I really, really want everyone I work with to succeed, I take their businesses as seriously as I take my own, and I want them to understand that.

I’m really not complaining. I love the work I do with business owners and bloggers, and experience a rush every time I complete an audit or hang up after a coaching call. But almost every time I develop a product or service, I realize after a few months or so that I’ve been under-charging and over-delivering.

Many business-minded folks would tell me that I need to set stricter limits, observe boundaries. Do what I say I will do, and no more. Observe my bottom line above all else.

But that’s not how I’m built.

I’ve spent a lot of time over the last few years considering the best way for me to scale this little one-woman enterprise I’ve created. And truthfully, I’m still mulling. I admire the Marie Forleos of the world, who reach and help large numbers of people on a mass scale – and are raking in the bucks doing so – but I’m not convinced that’s the right path for me. Maybe I’ll get there, or maybe I’ll decide I am better off sticking to going deeper with fewer customers. Maybe I’ll accept that what it would take for me to build a multi-million dollar business isn’t worth the tradeoff. Or maybe I’ll find a path that allows me to have it both ways.

In the meantime, though, I still fully intend to continue earning a good (and increasingly better) living for doing what I do best, whether I ever scale, or simply decide that the “solopreneur” path is best for me for the long haul.  The key is to understand myself to know the best way to package, price, and deliver my products and services, and not get caught up in the way other people are successfully pulling it off.

So when it comes to charging, what I finally realized is this: when I’m not asking enough money for my work, I have two basic choices: deliver less, or charge more. And  l’ll never be satisfied delivering less, so charging more is the only real option.

Blame it on my Enneagram type-2 tendencies, but part of what makes work fulfilling for me is knowing I’ve gone above and beyond in making a difference for someone else. And a big part of doing business with heart is creating a model that lets you be yourself, doing what matters to you, and finding your own pathway to success.

(As an aside, I feel I must also point out here that in over 11 years of self-employment, I’ve found that the clients that pay the best are quite often also the ones who value my work the most.)

So starting today, I’m raising the rate on my content audit to $597. It’s a significant increase, but it reflects the “extra” work I’ve been putting in. It allows me to continue developing early relationships with potential long-term clients who will understand the value in what I’m offering (because what you charge does, in many ways, signal what you think you’re worth.) It allows me to deliver the way I want to, while feeling good rather than stretched or under-valued.

And the ironic upside is that charging a little more for certain things I do actually frees me up to give more away in other areas or take on passion projects that simply won’t pay as well. I think of it as one area of my business subsidizing another, in a way that benefits everyone.

If you’re feeling burdened (or broke!) because you’re always giving more than you promised, maybe the problem isn’t what you promise or what you deliver.

Maybe the problem is simply that you’re undervaluing what you bring to the table, and are giving away more than is reasonable.

The answer? Charge more, and then keep doing what you do best.

I consider that a win-win.

Knowing myself, knowing others: my uncomfortable – but revealing – afternoon with the Enneagram

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I’ve always been a sucker for personality evaluations. I’ve taken Myers-Briggs tests at least two dozen times (ENFP. Always, always ENFP) and as a girl, would always turn first to the “Who’s your style icon?” and “What’s your friendship quotient?” type quizzes in any new issue of Seventeen magazine.

As a person who’s fascinated by personality, psychology and the way the human brain and heart work, there’s something tantalizing about the idea of being a little more in touch with my psyche, or – let’s be honest here – sometimes, just having a flattering assumption validated.

So when I stumbled across the concept of the Enneagram via Jennifer Loudon, I figured it would be just more of the same: an analysis telling me how essentially creative, enthusiastic, and optimistic I am. Sign me up!

Before taking one of the many tests available online, I briefly read descriptions of the 9 basic personality types as defined by the Enneagram, and immediately identified with type 7, The Enthusiast:

Sevens are extroverted, optimistic, versatile, and spontaneous. Playful, high-spirited, and practical, they can also misapply their many talents, becoming over- extended, scattered, and undisciplined.

Yep,” I thought, “That’s me!” Playful, high-spirited, extroverted, optimistic, spontaneous…these are all words I’ve used to describe myself for years. I took the quiz, fully expecting it would validate my 7-leaning assumptions.

But instead, the results told me I was most likely to be a type 2, The Helper. (In fact, The Enthusiast wasn’t even the second possibility…it came in as a distant third.)

The Helper? From the initial description, Twos sounded, frankly, boring.  [Read more…]

Should your passion be a hobby or career? There’s always an option C.

Recently a coaching client of mine was having a hard time deciding whether to keep her job – a low-paying, low-opportunity position in her dream industry – or leave it all behind and try to launch a career as a screenwriter. Well into her 30s, with financial obligations that were making her minuscule paychecks unsustainable – but the idea of chucking it all and starting from scratch even scarier – she worried that she was running out of choices and time to turn her dream into a career.

As we talked, I pointed out that her natural work ethic and eagerness to please makes her an ideal employee – and that can be both a blessing and a curse. She’d made herself so indispensable at her job that she kept finding herself with more and more responsibilities, leaving less and less time for writing (let alone exercise, sleep, or eating well.) And even if she could have swung it financially, she’s so motivated by praise and positive feedback from her supervisors and peers that she worried launching a solo writing career would leave her feeling uncertain and adrift.

Together, we came up with a plan C: to apply her tendencies as an excellent employee to a much more reasonable, higher-paying job in a different field that would still allow her room and time for creativity (in her case, higher education.) Then, to use the time and energy that would be freed up by a more reasonable schedule, a shorter commute, and fewer financial pressures to work on her script. She wouldn’t be giving up on her dream, I argued – simply creating a more livable path to get her there. She agreed…with great relief and newfound enthusiasm.

So often when we try to decide if and how to try to make a living from our passions, we view it as an either/or proposition. We also tend to look way too narrowly at what it means to be a writer, an artist, etc, and miss all the ways we could potentially incorporate what we love to do into multitudes of careers. [Read more…]

Bored? How to stay inspired as a novelty-seeking creative

After dropping the kids off at school the other morning, driving down the busiest street in our (admittedly not-very-traffic-congested) town, I saw something unusual: three large wild turkeys, who’d apparently just stumbled up out of the ravine that segments our little city.

The trio stood in confusion on the sidewalk, one cautiously approaching the street, then retreating, while the other two ruffled their feathers and craned their long necks from side to side.

I slowed my car to a crawl as I passed. There was no place to pull over, and I worried that if I approached the birds they’d run out in traffic; but it didn’t seem to matter since all the cars around me were also slowing way down.

So for a brief, wonderful period of time, my fellow drivers and I gawked at this unexpected, out-of-place little nature scene, and then we went back to our everyday lives. But for me, at least, the “high” of seeing something so delightfully unusual lasted several hours and the resulting rush of energy carried me through a few tasks that I’d been putting off.

Why did a small, short-lived experience have such an effect on me, even so far as to make me more productive in my work? Because it was a novelty…which, it turns out, is something my brain craves any way it can get it. [Read more…]

Why I won’t be making a “40 before 40” bucket list (and what I’m doing instead.)

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When I first saw When Harry Met Sally, I was a teenager, and the space between 32 – Sally’s age during that pivotal scene – and 40 didn’t seem like much to quibble over. “Yeah, you’re gonna be 40, Sally, but let’s be honest here…you’re already old,” quipped my insufferably youthful mind.

Needless to say, when I myself turned 32, that eight-year distance seemed a lot more meaningful. I had plenty of time to be ‘in my 30s,’ I figured…and yes, in some ways, that was true. Still, in the chaos of raising young children and growing my career, my early 30s went by in a blur. And even though my life has calmed down immeasurably since getting that last “baby” firmly out of the diapers-and-tantrums stages, the passage of time doesn’t seem to be slowing at all. I just celebrated my 37th birthday and now I’m over halfway to my 38th.

The message is clear: I’m gonna be 40.

When, you ask, Harry?

Well, sooner than I can likely imagine.

I’m not in mourning over the milestone, by the way. I’ve been getting steadily older long enough to have gotten used to those “big” dates and to realize how meaningless they really are in the end. Plus, in a lot of ways I feel younger than I did in my 20s, when I was in the early stages of having babies and chasing toddlers. Crow’s feet notwithstanding, I think I even even look younger than I did back then, mired in an unfortunate blend of up-and-down pregnancy weight gain, bad “mom” haircuts, baggy postpartum wardrobes and unflattering glasses. [Read more…]

Writers: Get Published & Build Your Career With My New E-Courses!

Four years ago, I offered my first class for writers wanting to get pitching, get published, and get serious about their careers.

And I have to tell you, I was amazed by the results.

My students went on to publish in major magazines, like Parents and American Baby. They were featured on big-name websites like the Huffington Post and BabyZone. They went on to land regular blogging gigs at places like Disney Baby and Babble.com, wrote and published books, and even taught classes of their own. Several of my students told me that my class changed their life by helping them build a career they could love and be proud of, working from home on their own schedule.

It showed me that when you take a motivated group of writers, give them plenty of in-depth, nuts-and-bolts information, and walk them through it every step of the way – while offering plenty of encouragement and cheerleading, of course – they have everything they need to build a successful, satisfying freelance career. [Read more…]

Back To Basics: Why I’m Cutting Out Business Blogs & Focusing On What Matters

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The other day I looked at the podcast app on my phone and noticed that it had been months since the last time I listened to my favorite business show, Smart Passive Income with Pat Flynn.

This is the same show that for two years I listened to faithfully, week after week, usually on its release day. I was thrilled when Pat added a shorter, 5X/week podcast so I could get a daily fix. My kids know Pat by name. I was even a guest on his show back in 2013.

Over the years, I eagerly gobbled up helpful tips on marketing an ebook (which I put into effect during my launch of Beyond Baby last spring,) starting an e-commerce business, setting up an email autoresponder series, monetizing a podcast, choosing keywords, effectively using affiliate marketing, writing a great sales page, and hundreds of other themes centered around building a tighter, better, more effective business.

As time went on, even Pat’s frequent podcasts weren’t enough, and I found myself falling down the iTunes rabbit hole searching for more hosts dishing out more advice. Every time I’d listen to a new episode I’d feel a burst of energy and enthusiasm, and would delve into hours of research surrounding the topic du jour. Sometimes I’d work on implementing new strategies right away; other times I’d just let them percolate for a while.

I’m not sure what the tipping point was, but some point, I hit a serious wall. [Read more…]

You can always go to the mat.

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Recently I started working with a wellness coach. It wasn’t something I’d planned – I haven’t been putting much emphasis on fitness or diet over the last few years, but still felt like I was living a reasonably healthy lifestyle. But when my yoga instructor, Kathleen, announced in class that she needed a few free clients to finish up her certification process, I remembered that I would like my pants to fit better and impulsively threw my hat in the ring.

During our first face-to-face session, Kathleen asked me to set a 10-12 week goal. I told her that I would like to make it through one of the more difficult yoga classes at our gym “without dying” and shared that I had been sticking to the gentle yoga classes out of fear that the harder ones would prove to be too challenging for me to make it all the way through without stopping.

“Well, that’s okay,” she said. “You can always go to the mat.”

You can always go to the mat! Of course. This is part of the reason yoga speaks to me so much more than other kinds of fitness classes: the knowledge that the mat is always available to me – that in fact, I am encouraged to use it if I think I need it. [Read more…]

Learning to embrace the ordinary

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This was the scene from Big Sur, California, last spring as Jon and I perched on a rock at a highway turnoff near the Bixby Bridge.

It is maybe one of the most gorgeous sights I’ve ever seen. Like, the kind that makes your heart beat faster and your eyes tear up and just leaves you speechless.

I was speechless a lot on that drive, up “the 1,” from the LA area up to Monterey County. We’d round a corner and see a stunning stretch of blue-green water, then round another and see a jaw-dropping mountain range, and just when I wondered how it could possibly get any better, we came across the scene above.

We saw some other impressive sights on our trip to California: the view of LA and my first sighting of the Hollywood sign from the Griffith Observatory; the adorable city of San Luis Obispo, nestled in a green valley; spotting pelicans and seals in the wharf in Santa Barbara; the rocky coast outside of Monterey. It didn’t hurt that the weather was perfect the entire time we were there, either, sunny and 75-80 degrees and not a cloud in the sky. [Read more…]