2 (Totally Avoidable) Mistakes Both Bloggers & Small Businesses Make

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As someone who loves to dine out and travels a lot, I’m often baffled by obvious examples of missed customer service at the restaurants and other small businesses I visit.

One evening, while ranting to my husband about a so-so dinner experience (which, incidentally, did not come at a so-so price) I started checking off faults we’d noticed in a single dining experience: Horrible use of social media. Lackluster greeting. Inconsistent service.

But later, as I reflected on my laundry list of complaints, I realized something uncomfortable: I have made every single one of the same mistakes as a blogger. 

And, I’m guessing, so have you.

Let’s face it: as bloggers we wear a lot of hats at once, and sometimes we just don’t have time to do everything we’d like to. I’m guessing that’s what all those restaurant owners are thinking, too. But sometimes when you’re too close to something, you can’t see how it looks from the outside: how the way you greet and interact with your customer (for the blogger, that’s our readers) affects their experience and eventually, their loyalty. How small things can add up to become big things – everything, really.

Here are a two major mistakes that constantly irritate me about restaurants. If you’re in the food industry or another small business, maybe you recognize yourself in one…or both.

And if you’re a blogger, I’m guessing you do, too.

Mistake #1: Inconsistent and ineffective use of social media.

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Need help getting your dream off the ground?

We all get stuck from time to time.

Maybe you’re stuck at the starting line. You’re standing right on the edge, toes dangling over, but you’re so paralyzed by fear of not knowing it all or doing everything just right – or maybe, fear of what will happen if you’re actually successful – that you can’t seem to take that first step.

Or maybe you’re stuck at a fork in the road. You’ve had some success, but you can see several different possible paths in front of you. You aren’t sure which to take, so you stall out, spin your wheels and second-guess your every move.

In both cases you know that if you could just take that first step, the rest of it would all fall into place.

Here’s one step you can take right now.

As you might know, I offer coaching packages for writers, entrepreneurs, and creative people who need help, hand-holding, and accountability to get their dreams off the ground.

Coaching is a life-changing investment in yourself, your business, and your family’s future, but if you’ve never hired a coach, you might not be sure if it’s right for you.

This fall, I’m making the benefits of one-on-one coaching and mentoring more accessible by offering Dream Builders, a small-group coaching program that combines the community-building and cheerleading you get in a small class setting, plus the one-on-one time that can be so valuable for brainstorming and moving past obstacles…but at a much more affordable price.

Whether you’re ready to launch that business idea you’ve been sitting on, finally finish up that manuscript, or explore a passion that speaks to you, group coaching will help you set a goal, map out your plan, and follow through.

 Here are the details:

  • Groups of no more than six awesome people will work with me and one another to meet their goals and hold one another accountable.
  • The program will start in mid-September and last six weeks.
  • There will be a one-hour line group chat weekly. I will do my best to choose a time that works for everyone, or will split the group into two chat sessions.
  • Between chats, members can continue the conversation in a private online space set up specifically for the group between chats. I will facilitate and offer input, suggestions and encouragement as needed.
  • Plus, each member of the group will receive one 30-minute call with me, one-on-one.

The cost of this program is only $149 – a fantastic value for the amount of interaction, encouragement, and concrete information and support you will receive. Sign up for Dream Builders here.

You only have one life – so why not write a story you can feel excited about?

Dream Builders can be your first chapter. Sign up today, this program will fill fast.




In Praise of a Thin Skin (And How To Keep It From Derailing You)

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When I first launched my career as a writer, I heard the phrase “thick skin” a lot.

“You have to develop a thick skin to handle rejection.”

“Criticism comes with the territory; if you’re thin-skinned, you won’t make it in this business.”

This worried me, because I’ve always been “thin-skinned.” I’d just learned how to hide it.

My mother was a crier: anything from a sad song to an offhand comment could set her off. She was also emotionally erratic and depressed, so for years, I equated displays of emotion with weakness and instability.

My dad, on the other hand, was a model of reserve, and I found myself emulating his cool exterior and stoicism…even when I was crumbling on the inside.

So while I spent my elementary-school years crying over everything from scraped knees to mean teachers, by junior high I’d developed a talent for making my face go blank when embarrassed or sad.

As I got older, high school and beyond, I often coped with difficulty by making a joke out of upsetting situations.

The truth was that I was afraid of strong emotion, and actually practiced detaching from it.

And eventually, it worked. As a young adult, I’d experience a sort of delayed reaction to sadness or anger: when something bad happened, at first I’d just feel numb.

Later – sometimes much later – in the privacy of the shower or during a vulnerable late-night moment, I’d start to grow angry or sad or afraid, but by that point it was sometimes difficult to identify exactly where those feelings were coming from, or link them to a particular event.

Not surprisingly, this led to a lot of fights with my husband that weren’t really about the thing I thought we were fighting about at all.

That’s all changed over the last decade, though. In fact, I seem to be losing my ability to suppress my feelings…or maybe just the desire to try.

At some point, I think I realized that the same part of me that allows me to really embrace happiness and enthusiasm is the same part of me that cries at commercials, and that I can’t truly experience one without allowing the other.

Don’t get me wrong: I’m naturally pretty laid-back. I still tend to react slowly to news, I still don’t like to argue or confront people, and I still use humor to get me through hard times.

But the more difficult feelings I avoided in my teens and early twenties seem to have risen closer to the surface, and have become harder to tamp down or cover up.

I cry easily now: watching commercials, listening to songs, talking about the people I love, when I feel misunderstood or regretful or embarrassed. When I get angry, I can’t help but speak out. I’ve become impulsive with physical affection around the people I like and admire, and in some situations, have even become the same kind of “hugger” that used to make the younger me uncomfortable. [Read more...]

What summer break can teach us about being busy vs. getting things done

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This afternoon, when sitting at the beach for the second day in a row, I had one of those “should” moments we all experience from time to time.

Is it right for me to be sitting here at 2 in the afternoon on a Thursday? Maybe I should be working,” I thought.

I quickly waved the thought away, applying more sunscreen as I watched my boys splashing in the water while Clara dug in the sand at my feet.

After all, we’ve had an unseasonably cool summer, and there just haven’t been that many hot, sunny days that have lent themselves to a leisurely afternoon on Lake Michigan. Living in a beach town, it would just be wasteful not to take advantage of the sand and waves when we can.

But more importantly, I’ve found that the summer – when my kids are all out of school and our schedule is turned upside-down and, more often than not, I have small people wandering in and out of my office while I work – is always an important reminder of the difference between “being busy” and “doing what needs to be done.”

Truth be told, my essential workload doesn’t change much in the summer. I still have client expectations to meet, stories to write and schedule, emails to answer.

What changes? My attitude.

Because our household routine is so much looser and my kids are around all day, I feel more free to take entire mornings or afternoons away from my computer to head to the beach, the park, the ice-cream shop.

I find myself fitting work around all the things I want to do before the summer is over, rather than trying to “fill up” work hours with productive-seeming activities that are often really just busy-work or wheel-spinning.

And as a result, I make a lot of hay in a very few hours each week, and I admit, I sometimes wind up feeling a little uncomfortable about it.

The “should” side of my brain asks: If what I’m doing has value, is genuine, is worth what I earn for it, shouldn’t it be taking up more of my time?

But let’s turn this on its head. Rather than feeling like I should be working more during the summer, what if I should actually be working less – or, to be clear, spending less time “working” on things that don’t matter – the rest of the year?

It’s pretty sobering and perspective-shifting when you look back over a three-month period and realize that the entirety of your essential “full-time” job could actually fit into a few hours a day.

It tells me a lot about the way I spend my time when I have more time to spend, and makes me question how “productive” I really am when I’m doing all that clicking and feed-sifting and typing, September through May.

It turns out there’s a difference between filling time and being productive.

And that’s what summer break teaches me, every year.

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Untangling the chain: why both strategy and intuition matter

Last weekend, as my husband and I were getting ready to leave town for my birthday celebration, I discovered that the necklace I wanted to wear had become hopelessly tangled in the drawer of my jewelry box.

It wasn’t a pretty sight. The dozen or so delicate strands, joined at each end by a wide bar and meant to lie one inside the other, had knotted over and over one another and become entangled in other necklaces plus a number of dangly earrings and bracelets. (What can I say? I don’t spend a lot on my accessories and have a bad track record when it comes to their care.)

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I still had to take a shower and get ready before we could leave, and my frustrated, hurried picking at the knots didn’t seem to be getting me anywhere.

So I turned to my husband Jon, whose methodical, detail-oriented approach to problem-solving seemed much better suited for the task.

He shook his head (as methodical, detail-oriented people are apt to do when faced with the sort of mess an impulsive, big-picture type like me can make) but set to work on the unpleasant job.

When I got out of the shower a few minutes later, I watched Jon and his strategy became clear: choose one strand and work on it until it becomes straight and unkinked, then move on to the next.

For a while, it worked: he’d made quite a lot of progress in a short time.

But eventually, hunching over a tangled mess started wearing on him, and a few times as soon as he’d straighten one strand it would make the next one worse. “I’m not even sure this is possible,” he sighed, and laid the necklace carefully down on the bed to take a break.

I picked it up again to give it another shot. But this time, as if by magic, the twists and loops began to rapidly untangle themselves. I found that I almost wasn’t even looking at the strands as I unwound them, working backward to dislodge the knots.

Instead, I was somehow going by intuition: sensing the weight of the metal as I grasped entire clumps and shook them free at once, almost without effort; feeling the way the entire necklace should hang together, rather than focusing the individual parts.

In no time the necklace – which had looked like a hot mess just two or three minutes before – lay smooth and untangled in my hand, and I got to wear it to my birthday dinner after all.

[Read more...]

Should you attend that conference?

Right now the BlogHer conference is ramping up in San Jose, and those watching the hashtag from the sidelines might be feeling a little left out, regretful, or even anxious about not being in attendance.

This is only the second BlogHer I’ve missed since 2007, so I understand the feeling.

But this year, I’m sitting the conference out with no regrets.

Why? Well, while I’m sad not to see friends who will be at the conference – and yes, I do love to sleep in a hotel bed! – this year I took a hard look at the cost-benefit ratio and decided that as lovely as it would be to attend, ultimately, this year the benefits weren’t worth the tradeoffs.

It’s nothing against BlogHer, by the way. Of all the conferences I’ve attended – and conferences, I’ve seen a few (more like a dozen, to be honest) – I’ve been most loyal to BlogHer. It was the first blogging event I ever went to, and I’ve attended a total of six times. I’ve found the conference professionally and personally rewarding every year.

But the focus of my business has been slowly evolving, and when I sat down to really think about what I wanted to get out of BlogHer this year, the truth was…I just didn’t know. And just not knowing isn’t a good enough incentive to get me to shell out a lot of money and fly across the country for the duration of one of just a handful of precious summer weekends. No matter how great the content, how nice the location, or how crisp those hotel sheets might be.

So if you’re also sitting this one out, or maybe have never been to a conference at all, I don’t want you to feel too bad about it. I also don’t want you to let your left-out feelings spur you into making a hasty decision to register for some other event just to make yourself feel better about missing this one.

Attending a conference can be an excellent and worthwhile investment in your business, but like any other investment, it’s one that’s best made with plenty of critical thought.

So click away from that registration window for just a few minutes, and take a few steps before you pull out your credit card: [Read more...]

Bloggers (and Freelancers): You must diversify.

As I write this, there is a storm of controversy blowing up in my blogger community. Many of my colleagues contributed their time and talents and credibility to a parenting site that went from indie darling to corporate machine seemingly overnight. Other colleagues were editorial and marketing staff at that same website. And along the way something happened – no one seems quite sure what – leaving former staffers without jobs and former bloggers without gigs and a lot of people confused and stressed about paying the bills.

I’m not taking sides. It’s a mess all around, and I hate that people and their families (whether on the staff/executive or blogger level) are under strain because of it. I have no idea where to place blame or even if there is blame to be placed.

But here’s the part I want to get across loud and clear: this – all of this – was completely, totally, 100% predictable. 

This is what happens with media companies: they merge with other media companies. They get sold and bought and acquired. They change ownership, leadership, and staff. Sometimes they completely disappear without warning. Sometimes the people in high-up positions are just as blindsided as everyone else. Sometimes they know something is up, but can’t talk about it. Other times they choose not to because they need or want to figure out their own next steps first. This is all true even if you are friendly with those people, or believe them to be your actual friends.

I learned this the hard way myself when I began freelancing back in 2003. After working my tail off to create a strong connection with an editor at a national magazine, she left the company abruptly while thisclose to assigning my first big story. She passed the pitch on to her successor, who never – and I do mean, never, never, not ever – responded to a single one of my follow-ups. Other magazines I slowly, steadily, persistently courted disappeared. The website where I got my start as a parenting writer folded. Others stopped paying contributors. Sometimes a story of mine would be killed and I’d go from regular writer to persona non grata for no reason except that the new “guard” wanted to wipe the slate clean and bring in all their own people and ideas.

In 2010, right in the middle of the editing process with my book The Happiest Mom, which I wrote in partnership with Parenting magazine, 3/4 of the magazine’s editorial staff was let go…including the editor-in-chief who had championed my idea in the first place. Her replacement was not nearly as enthralled with the book – or, I believe, me –  and I can only say the launch experience was not quite what I’d hoped for. (Parenting, incidentally, has since folded.)

This is the reality of freelancing today. It requires a certain comfort level with risk, an ability to bounce back quickly from loss, and the foresight to see what’s coming next. It also requires – demands – diversification, so that when one leg of your stool breaks you’re left with a few others to support you. [Read more...]

Why linkbaiters are doing it wrong and always have been.

appleFor the past five or six months, my Facebook news feed has seemed intent on telling me all the things I’ve been doing wrong.

First it was apples. Have you labored under the delusion that there is, in fact, a core? WRONG.

Tic-tacs. Do you open the spout on top and shake a few into your hands? WRONG.

Bananas. Peel ‘em from the stem? WRONG.

Eating Chinese takeout? Opening ketchup packets? Consuming oranges? Putting a straw in a soda can? Hard-boiling eggs? You, dear world, are doing it wrong.

The first time one of these articles – the “just go ahead and eat the apple core” one - came across my feed, I was intrigued enough to click over. The second and third times I saw a similar admonition about my eating techniques, I felt mild interest and clicked to see what I was missing out on (as it turned out, I was already eating my oranges the so-called “right” way.) By the fourth and fifth times, I was tired of them.

But by the tenth time or so, my initial curiosity and later, boredom with the concept had been replaced by irritation.

And then this morning, I saw this: [Read more...]

In defense of the long email

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The first time I was introduced to the world of email, I was eighteen years old and in the first week of my freshman year of college. Sure, I’d messed around with email before in a class or two, but it had never been available to me at any time or in pretty much any place I might want to use it. Now, I suddenly had access to a 24-hour-a-day computer lab in my dorm, and every library or study area I ran across on campus had computers and internet access.

I spent the first days before classes started getting acquainted with the VAX machine in our dorm computer lab. It was a small, no-frills monitor with a black screen and bright-green blinking letters; logging in required a complicated series of keystrokes I could no longer repeat if I had to. There were no browsers on these machines, no games, no applications of any sort – only email.

Considering I only knew a handful of other people who had email addresses at that time – one of them being my roommate, who I spent most of my waking hours with anyway – you’d think I wouldn’t have had much use for an email-only computer. Oh, but you’d be wrong. I became obsessed with sending emails, mostly to my sister (who worked for the state government and was one of the first people I knew to have access to email for work,) a couple of friends who were attending colleges in other cities…and, yes, my roommate. (Hey, we had differing class schedules and had to stay in touch during the day!)

I sent long emails. Novel-length emails. Emails detailing the contents of my breakfast; describing the cute boy who sat a few rows down in my Econ class; lamenting the fact that I was pretty sure I wasn’t going to pass my Econ class…and questioning my decision to major in business, which had required me to take Econ in the first place. And my friends, and my sister, and yes, my roommate sent long emails back to me.

Our emails were like the long, handwritten letters you see copied into historical books; narrative reports of daily life filled with everyday news, spiced up with an occasional exciting bit of town drama. Only instead of reporting on the health of the chickens or our neighbor’s barn fire, we’d complain about exams and describe the day the police stormed our dorm and took out the three nice boys down the hall in handcuffs, never to be seen again. (Nice boys they were, but not very careful about the booming marijuana business they were obviously carrying on from their room.) [Read more...]

“Can’t.”

Of all the words in the world, perhaps my least favorite is “can’t.”

Why? Maybe it’s because of how often it’s used to rain on somebody else’s parade. For example, people love to tell you that you can’t do things:

“You can’t just…(quit your job, get up and move to another country, say exactly what you’re thinking, change your mind, change your life.)”

People also love to tell you about the things THEY can’t do:

“It’s cool that you’re doing that, but I can’t (travel, eat well, save money, change careers) because (my job is too demanding, my kids have too many evening activities, I have college debt, I have a family to think of.)”

That last kind of “can’t” is the worst, because there’s a tinge of “Must be nice!” to it.

And “must be nice!” might just be the pettiest, most dripping-with-envy, and least productive phrase in the English language.

It implies not only that the other person got whatever it “must be nice!” to have through some kind of illicit, unfair or irresponsible means, but also that the person who wants whatever it “must be nice!” to have is helpless to change their own circumstances. [Read more...]