Right now the BlogHer conference is ramping up in San Jose, and those watching the hashtag from the sidelines might be feeling a little left out, regretful, or even anxious about not being in attendance.
This is only the second BlogHer I’ve missed since 2007, so I understand the feeling.
But this year, I’m sitting the conference out with no regrets.
Why? Well, while I’m sad not to see friends who will be at the conference – and yes, I do love to sleep in a hotel bed! – this year I took a hard look at the cost-benefit ratio and decided that as lovely as it would be to attend, ultimately, this year the benefits weren’t worth the tradeoffs.
It’s nothing against BlogHer, by the way. Of all the conferences I’ve attended – and conferences, I’ve seen a few (more like a dozen, to be honest) – I’ve been most loyal to BlogHer. It was the first blogging event I ever went to, and I’ve attended a total of six times. I’ve found the conference professionally and personally rewarding every year.
But the focus of my business has been slowly evolving, and when I sat down to really think about what I wanted to get out of BlogHer this year, the truth was…I just didn’t know. And just not knowing isn’t a good enough incentive to get me to shell out a lot of money and fly across the country for the duration of one of just a handful of precious summer weekends. No matter how great the content, how nice the location, or how crisp those hotel sheets might be.
So if you’re also sitting this one out, or maybe have never been to a conference at all, I don’t want you to feel too bad about it. I also don’t want you to let your left-out feelings spur you into making a hasty decision to register for some other event just to make yourself feel better about missing this one.
Attending a conference can be an excellent and worthwhile investment in your business, but like any other investment, it’s one that’s best made with plenty of critical thought.
So click away from that registration window for just a few minutes, and take a few steps before you pull out your credit card: [Read more…]