Dew not want!

dew
Last weekend something momentous happened.

Jon and I were on our way home from Toni’s 40th birthday party. I’d had a couple glasses of wine, a couple pieces of pizza, and some cheese; and maybe some chips and crackers and possibly a pretzel, and suddenly the salt and alcohol kicked in and I was desperately thirsty. I looked around my husband’s car in vain for some water (unlike me, he doesn’t drive around with half-empty water bottles getting wedged under the brake pedals just in case you need them in just such an emergency!).

“Here, take a drink of this,” he said, offering me his bottle of Mountain Dew. A years-old instinct took over as I grabbed the bottle of Dew and took a mighty swig….and nearly gagged. It was warmish, and syrupy, and disgustingly sweet. It seemed to cling to my tastebuds long after I swallowed.

“Oh, aggg, ugggh!” I choked. “What’s wrong with it?”

He looked wounded. “It tastes fine to me,” he said, snatching back his precious, unappreciated Dew and caressing the bright-green bottle for a moment.

Anybody who’s known me during the last five years or so might be surprised to read that. See, up until June, I had a twenty-ounce-a-day Dew habit, which at times crept slowly and steadily up to more like 30-ounces-a-day. When pregnant I restricted myself to a mere 12-ounce can each day, and that was torturous. It felt so incongruous with the reasonably-healthy life I was trying to live, and yet I tried to give it up altogether many, many times, and failed each time. The corn syrup, the yellow dye, the sugar, the fizz, and the jolt of caffeine all lured me back time and time again.

It started so innocuosly. I was in the habit of stopping at a certain fast-food restaurant a couple of times a week for an early lunch and took to getting a Mountain Dew with my meal. Soon I was going through the drive-through daily just for the Dew…no food. After a while I switched to cans (preferring the flavor to bottles) but became frustrated because I had to drink three cans a day to keep headaches and the mid-afternoon slump at bay. I reluctantly switched to bottles, even though I didn’t like the flavor much by the end (actually, I’m not even sure I could taste the stuff by then anyway). When I woke up in the morning, I’d start thinking about how and where to get my first Dew. Then I’d think about how long I could stave off getting the second and hope that there would be no third (but there often was). I tried switching to Coke (the idea being it would be easier to give up Coke cold-turkey than Dew), I tried replacing the stuff with caffeine pills, I tried visual imagery, I tried bullying myself, and to no avail. My daily schedule was basically ruled by this neon yellow beverage, and I was consuming a ridiculous number of calories per day, wasted on nothing but a drink that I didn’t even LIKE that much anymore. I resented the Dew. I hated the Dew. I wanted to escape the Dew. But strangely I still loved and respected the Dew. It was like I had Stockholm Syndrome.

But no more. As evidenced by my reaction, the addiction is now completely broken. And you might wonder how I managed to kick such a nasty habit, especially if you’re in the throes of a soda addiction yourself.

The truth is, once I followed a few simple steps, giving up the Dew was surprisingly easy. I know there have got to be at least a few fellow Dew-captives in my midst, so I’ll dew–ha ha–you a favor and share them here:

1) I moved from small-town Michigan to Chicago. I don’t necessarily recommend this step unless you’re really desperate, or really want to move to Chicago. But the take-away advice for somebody who doesn’t want to move with a bunch of kids across several states is shake up your routine. Moving took me out of the path of those places where I once purchased my daily Dews, and into a strange land where stopping at the corner gas station wasn’t nearly so easy or routine as it once had been.

2) My husband started working outside the home instead of the both of us being at home like we once had. That had made it far too easy to be one another’s enablers. If I was busy working on a deadline or all the kids were home I could just say “Hey honey? Wanna make a Dew run?” and he’d be back in ten minutes clutching two fresh twenty-ouncers. Now, alone in Chicago all day with four kids, I would have had to load them all up into the car, drive to some unfamiliar 7-11, get them all out, go in, purchase the soda, drive home, unload everybody from the car…or do the same only instead of driving the car it would be walking to a 7-11 with four kids. Well, either way, it just didn’t seem worth the effort. Again, many of you probably already have husbands who work outside the house, or don’t want your SAH or WAH husbands to get a job just to help you kick your soda habit, so the take-away advice here is put obstacles in place that make it difficult to get to the soda. Maybe you’ll sign up for an activity that takes you far away from your favorite convenience store every morning for a couple of weeks; maybe you’ll go visit some friends who live in the boonies and ask them NOT to stock the house, as they may have become accustomed to doing, with green cans and bottles for you. You don’t need to do this long-term; just long enough to get past the initial few days of physical and psychological withdrawls.

3) I replaced the Dew habit with another habit.. I bought good tea, figured out exactly how I best liked it prepared, and started a ritual of brewing a cup the instant I got out of bed every morning. For the first few days–during a few crises of faith–I chain-tea-ed. I knew I wouldn’t keep it up forever; tea isn’t easily mobile like Dew, it takes time and effort to brew it and it never tastes right when they make it at restaurants, so it’s not like I’d be suddenly hopping into Panera two or three times a day to get my Earl Grey fix. So part 2 of my advice here is to make your replacement habit something that’s at least marginally healthier, and not quite so easily habit-forming. The nice thing about hot tea? You don’t gulp it so much as sip it, at least when it’s hot. I soon found that between all the brewing and cooling time and still-too-hot-to-gulp time, I just plain didn’t have enough time to get in more than a cup or two a day.

4) I don’t think all that would have been enough by itself; you also have to want to quit badly enough. All those other times when I tried, I was held back psychologically. I wanted to want to stop but the truth was I still wanted the Dew more than I wanted not to drink it. Moving was tiring, and all-consuming for a while, and I found I just didn’t have room in my life for an addiction to a seriously unhealthy beverage. Who knows? Maybe that made all the difference in the world, and 1-3 were just the icing on the cake.

Either way, if you have found yourself dreaming of the taste of Dew, refer to it as “your buddy”, or have thanked God for it in your nightly prayers, it’s not too late. After a week or two, all my cravings were gone…and now I find the taste of Mountain Dew utterly disgusting. You can too.

Charlotte November 3, 2007 14:01 pm

Gosh, I wish my husband would be able to do that, too. But he’s been addicted to the Dew for at least 20 years, and there’s no way anything will come between him and his daily can (or two or three) of that stuff. Congratulations to you!

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About Meagan

Author and mother of four sons writing about motherhood & family life, mind-body health, Midwest lifestyle, travel and more.

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